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Why a Botique Real Estate Firm is Better than a Big Shop

Discussing the new marketing strategy

Can’t decide between a boutique real estate firm and a major brokerage? Bigger isn’t always better – here’s why you should go with a boutique real estate firm.

  1. Personalized service
    One of the biggest drawbacks of working with a major brokerage is that not everyone gets treated the same way – as a customer, you might fall between the cracks if they’re working with too many clients. They also understand that each client has unique needs and preferences. Working with a boutique real estate firm gives you personalized service – it’s likely that the agent will be working with you exclusively, which allows them to be more attuned to your wants and needs. This enables them to give personalized service.
  2. Service quality
    Smaller brokerages offer the same Multiple Listing Service (MLS) representation as major companies. This means that they have the same level of access to the MLS and the properties it contains, whether they’re representing buyers or sellers. The kind of online marketing campaigns they execute are also the same – a boutique real estate firm can put up your listing on major real estate websites like Zillow, Trulia, and This means that you’ll get the same service quality, if not better, due to the personalized nature of the service that boutique real estate firms deliver. Smaller firms prioritize quality over quantity. Instead of focusing on the numbers, they put the focus on customer service. For these firms, you’re more than just a statistic. You’re a client with specific needs and wants that they seek to address.
  3. Specialization
    Smaller firms tend to be specialized businesses that cater to a niche market– whether their client is a first-time homebuyer or a seasoned property investors, a boutique real estate firm often has specialized knowledge that can help make the transaction go smoothly.
  4. Local knowledge
    Agents at smaller firms are often local experts who are knowledgeable and deeply connected in the community. This puts them in the best position to guide you through the market and put you up to speed on the latest developments in the neighborhood of your choice. They can also inform you of market trends that affect your decision to buy or sell in the area.
  5. Better agents
    Boutique real estate firms are more selective about the agents they hire, with owners striving to create a professional and experience environment. Therefore you can be sure that each and every one of their agents has been hand-picked specifically to meet your needs as a client. Moreover, you can expect these agents to have full support from their office, since these firms are dedicated to your business interests.
  6. Innovation
    There’s less red tape in smaller firms, giving agents plenty of room for innovation. There are few, if any, company regulations that can potentially restrict your agent’s ability to provide customized service.
  7. Instantaneous communication
    Working with a boutique real estate firm allows for more transparency and better communication between the agent and the broker, allowing for quicker solutions to any issues that may arise. It also lowers the risk of miscommunication between you and your agent.

Get the service you deserve. Karafotias Realty would be glad to assist you. Call us at (404) 321 – 0030 or send an email to KarafotiasRealty(at)KarafotiasRealty(dotted)com.